First off, thanks so much for helping us create an awesome event for the psuedo release of The Devil’s Engine at the Phoenix. Totally surpassed all expectations and left the industry scratching their collective heads. The vibe in the room was amazing, and we really felt inspired from all of the well wishes online. Even if you were in Halifax or Vancouver, we felt you guys in the room. Overall, a perfect night.
Secondly, we have laid out the basic concept to all of you with timelines and we feel somewhat relieved that it’s finally out of our hands and into yours. That being said, we hope iTunes allows this sucker to be available with the timelines we have stated. They just don’t make any promises to have your music available when you request, and I sometimes feel there’s slightly (a lot) less priority on independent artists, so we’ll see how it all plays out. I feel fairly confident that we’ll be okay but you never know. There was already a problem with the pre-release at the wrong price, and I have been corresponding through ‘support’ to make sure it’s as requested. We shall soon see… If it’s fucked up, blame them. Easy enough. At the very least, I just hope it shows up today.
So, let’s talk about the ‘pre-release’. There is no real outrageous benefit to do this for a single as what can we really do? Make it available for a penny less? The main reason we are doing this, is to give the song an early presence, get people talking, and make radio folks start noticing this tune in advance of the song being sent to them. It’s a little bit of a game at this stage and we need your help.
As an independent in the truest sense (not the kind of ‘independent’ label that sees hundreds of thousands of $$ in government grants, shady FACTOR funds, major label backing etc.), we need to exercise as many ideas for self promotion as possible, and getting this song into the industry conciousness as soon as possible. It really is the best plan. I mean, I wouldn’t turn my nose up at access to any of the above, less the shady part, but it’s tough.
If we make a splash early in the game, even before we are out of the official gate, it can only help. If we are to get to every corner of Canada this year, we need to utilize every resource we have to do it. A silly thing like a pre-sale may seem pointless to you, but it helps us a lot.
We are definitely out to prove a point with this song. Once again, it’s long, with many moving parts and yes, even a guitar solo, so what are the realistic possibilities for it? We want to prove that a band can create what it wants and have measurable success on their own terms. We all did it with We Got The Love and I know we can do it again. It’s never about money, as it’s next to impossible to make money directly from sales unless you’re huge, but it does help to show that we belong beside any major act, and deserve the same privelege to succeed as they do. The difference being that we will hustle our asses off for it. We really enjoy the chance to inspire other bands in a similar situation to hustle alongside us and hopefully pave a path for others. That’s what it’s all about.
We will be posting links and numbers for every fucking station that you listen to so stay tuned for that. WGTL was one of the most requested songs across Canada believe it or not (including US artists) and we got so many emails from friends at stations saying ‘holy shit, how did this happen?’. It’s no secret. Good music and good fans, both with purpose, are a wonderfully dangerous and effective thing. They talk about our fans just as much as they talk about us. It’s amazing.
This week is really playing on my nerves, as it once again offers so much promise while at the same time exposes us to potential craziness. Time will tell I know, but I can only punch the cat in the face and kick the bunnies in the yard for so long before i start feeling bad. Going crazy ovah heah!
iTunes is calling the shots currently and I hate it. They owe me a new cat.
Hang tight and let’s see what the day brings. (I’ve been harassing everybody all morning!)
Ama a tu Mamá….